North Hennepin Community College's Foundation Department hosts an annual gala in support of student scholarships. The theme for the 2011's event was, "Dream Upon a Star". With significant work from me, the 2011 Gala saw an increased net profit of 30% from the previous year.
My work on the event included graphic design assistance, securing sponsorships, obtaining donations, creation of event registration website, management of event registration website, budgeting, television advertisements, weekly e-newsletters, pre-event coordination, signage, social media, on-site coordination and management, photography, and thank you letters
Original design completed by Robert Carlson.
Original concept for the event and its promotion.
E-Newsletter
Using Constant Contact, this e-newsletter was distributed to several thousand people to increase attendance.
Sponsorship Request Form
Mailed out to former sponsors, leading business/community leaders, and companies within a specific geographic range.
Website Content
I created a webpage on the North Hennepin Community College website promoting the event. The weeks leading up to the event featured "top 10" items that would be up for bid during the auction portion of the night.
Writing Sample
Example of the writing found on the Gala webpage promoting the items up for bid.
Auction Signage
Signage such as this was placed throughout the event.
Auction Signage
Signage such as this was placed throughout the event.
Signage
Table sign example for sponsors of the event,.
Signage
Student performers played throughout the Gala event. Signs were created to introduce the students and their goals upon graduation.
Post Event E-Newsletter
This message was distributed to all that attended the Gala. It thanked them for attending while reminding them of items still up for bid via the online auction. Additionally, letters were also mailed out to all attendees.
Writing Sample
Example letter sent out to the Gala's volunteers.
Each letter featured the North Hennepin Community College Foundation letterhead and was signed by the Executive Director of the department.
Each letter featured the North Hennepin Community College Foundation letterhead and was signed by the Executive Director of the department.
